Our BUSINESS 

The strength of Novalliance lies in its capacity to provide complementary expertise in 5 areas of activity: Research, Production, Industry, Distribution and Services All of these activities can also operate independently of one other, in perfect coordination. 

Research programs, plant breeding, seed quality, business development, distribution strategy, ... all these projects are developed in synergy, by sharing ideas and through fruitful discussions, in a rational and supportive manner, and based on ongoing dialogue and constant listening. The Group is constantly adapting its organization in order to better meet the evolving needs of the market and its customers.

Research

Production

Industry

Distribution

Services

Research

The goal of the research Group is to be creative and innovative, through the creation of new varieties that are adapted, homogeneous and have a strong performance potential. The aim is to provide seed variety solutions which meet the needs of producers in tropical areas. Several research facilities have therefore been established in various distinct and complementary regions: sub-Sahelian (Senegal), Sahelian (Burkina Faso), equatorial (Cameroun), temperate (France) and high-altitude (Madagascar) in order to be closer to the growing conditions of these producers.

9
research
stations

86
employees

Production

The production of quality seeds is a major focus for Novalliance. It is governed by extremely specific guidelines and a great deal of attention is dedicated to the different production stages, from the shipment of stock seeds to the receipt of commercial seed lots. Seed availability and quality are the major production concerns of the Group.

 

 

 

 

 

3
research
stations

 

 

 

 

 

36
employees

Industry

The Novalliance Group works with farmers to provide adapted and resistant varieties, as well as a wide range of agricultural tools and inputs for market gardening and truck farming in tropical areas. To address these needs, many brands are marketed not only for professionals but also for the general public.

 

 

 

 

4
seed
industries

 

 

 

 

1
company
of agricultural tools and inputs

60
employees

 

 

 

 

5
brands
  

Distribution

Novalliance forms a complete and strong unit that covers the main territories of its markets, thanks to a diversified distribution network which is continually expanding. A large network of distributors and sales teams ensure the promotion and marketing of seeds on local markets. They make up an effective and qualified sales force, that works in close proximity with producers. In addition, they provide producers with advice on the choice of varieties, as well as technical support. The corporate agility of Novalliance is ensured by Business Developer teams, which are capable of deploying new networks, at any time, to serve a new market.

 

 

 

 

 

29
distribution
companies

414
employees

143
outlets

Services

A number of service companies were created, in order to meet a growing need from many of the group's companies for quality control and advice. They provide their support in specific areas such as market research, setting up new businesses, financial and organizational audits, business development and also the quality control of vegetable and flower seeds.

 

 

 

 

 

7
distribution
companies

24
employees

Services

Novalliance groups together companies with various areas of expertise, for the purpose of meeting all the specific needs of the seed industry. From the creation of a company, to quality control of seeds, or management consulting, the service companies of the Novalliance group deploy their teams in the field in to meet these needs.

Agroventure

Consulting and services firm for "tropical" companies

Market research, business creation, financial and organizational audits, business development...

Agroventure is a consulting and services firm for tropical companies. It operates in the areas of entrepreneurship, business administration, business development and project management.

Initially an internal department of the TECHNISEM company, Agroventure gained its "independence" in 2014 in order to meet a growing need for consulting and management support, and in the business development of other companies in the Group. Agroventure currently works for 29 companies (2 French, 1 American, 24 African, and 2 in the Caribbean).

AREAS OF FOCUS

Entrepreneurship

- Market research
- Business creation
- Legal and administrative procedures
- Search for potential business partners

Business administration

- Financial audits
- Organizational audits
- Stock management (purchase, storage, stock rotation...)
- Recruitment support

Business development

- Identification and analysis of new markets
- Adaptation of supply (products/services) to local demands
- Promoting products - Competitive intelligence
- Support of local teams

Project management

Do you have a project in mind but don't have time to implement it? Call on our teams!

Agrivision

Agroventure has 3 African subsidiaries (in Senegal, Burkina Faso and Cameroon) in order to meet the challenges of its customers, with greater responsiveness and relevance. Therefore, an effective network of auditors, developers and facilitators is ready to take on the biggest challenges of a company.

SeedLab

COORDINATING LABORATORY FOR THE QUALITY CONTROL OF SEEDS

SeedLab is the quality control laboratory of the Novalliance group. It has three missions: the coordination of seed quality control, the development of seed treatments adapted to tropical climatic conditions and the proposal of an offer of analysis tools for the field.

Quality is our top priority

Our laboratory specializes in the quality control of vegetable and flower seeds, and is built on 35 years of experience. As part of the development of the Novalliance group, the laboratory became an independent organization, created in July 2014.
Its motto is reliability and fast results. The laboratory participates in the working group "Physical and Germination Quality" of the Vegetable and Flower Section of the UFS (Union Française des Semenciers) [ French Seed Company Union] for the development of laboratory analysis and calibration methods, in order to guarantee reliable results.
SeedLab has been a member of the ISTA (International Seed Testing Association), since February 2016 and as such, participates in proficiency testing.

Our areas of focus:

SeedLab: Our network is our strength

Thanks to rigorous work and an in-depth knowledge of seeds, SeedLab is a partner of choice to help guide you through your quality control process.

www.nova-seedlab.com

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