Our BUSINESS 

The strength of Novalliance lies in its capacity to provide complementary expertise in 5 areas of activity: Research, Production, Industry, Distribution and Services All of these activities can also operate independently of one other, in perfect coordination. 

Research programs, plant breeding, seed quality, business development, distribution strategy, ... all these projects are developed in synergy, by sharing ideas and through fruitful discussions, in a rational and supportive manner, and based on ongoing dialogue and constant listening. The Group is constantly adapting its organization in order to better meet the evolving needs of the market and its customers.

Research

Production

Industry

Distribution

Services

Research

The goal of the research Group is to be creative and innovative, through the creation of new varieties that are adapted, homogeneous and have a strong performance potential. The aim is to provide seed variety solutions which meet the needs of producers in tropical areas. Several research facilities have therefore been established in various distinct and complementary regions: sub-Sahelian (Senegal), Sahelian (Burkina Faso), equatorial (Cameroun), temperate (France) and high-altitude (Madagascar) in order to be closer to the growing conditions of these producers.

9
research
stations

86
employees

Production

The production of quality seeds is a major focus for Novalliance. It is governed by extremely specific guidelines and a great deal of attention is dedicated to the different production stages, from the shipment of stock seeds to the receipt of commercial seed lots. Seed availability and quality are the major production concerns of the Group.

 

 

 

 

 

3
research
stations

 

 

 

 

 

36
employees

Industry

The Novalliance Group works with farmers to provide adapted and resistant varieties, as well as a wide range of agricultural tools and inputs for market gardening and truck farming in tropical areas. To address these needs, many brands are marketed not only for professionals but also for the general public.

 

 

 

 

4
seed
industries

 

 

 

 

1
company
of agricultural tools and inputs

60
employees

 

 

 

 

5
brands
  

Distribution

Novalliance forms a complete and strong unit that covers the main territories of its markets, thanks to a diversified distribution network which is continually expanding. A large network of distributors and sales teams ensure the promotion and marketing of seeds on local markets. They make up an effective and qualified sales force, that works in close proximity with producers. In addition, they provide producers with advice on the choice of varieties, as well as technical support. The corporate agility of Novalliance is ensured by Business Developer teams, which are capable of deploying new networks, at any time, to serve a new market.

 

 

 

 

 

29
distribution
companies

414
employees

143
outlets

Services

A number of service companies were created, in order to meet a growing need from many of the group's companies for quality control and advice. They provide their support in specific areas such as market research, setting up new businesses, financial and organizational audits, business development and also the quality control of vegetable and flower seeds.

 

 

 

 

 

7
distribution
companies

24
employees

Research

The objective of the research sector of the Novalliance group is to provide high-yield and adapted varieties that meet the expectations of producers in tropical areas. In order to achieve this, variety selection is carried out in five countries under varied climate and soil conditions, which are representative of those present in the majority of production zones where the seeds are sold. 

A pool of expertise and research methods support plant breeding.

Senegal

  • 3 research stations
  • 1 plant pathology laboratory

Selection for windy countries in the Sahel region, with a maritime influence.

Burkina Faso

  • 1 research station

Selection for very hot countries in the Sahel region, with a continental influence.

Cameroon

  • 1 research station
  • 1 plant pathology laboratory

Selection for countries with a humid tropical climate.

Madagascar

  • 1 research station

Selection for high-altitude areas.

France

  • 1 testing/production station

Support for production and testing issues.

Research focuses on African-style vegetables such as African eggplant (Jaxatu), okra, bissap, chinense, short day onions or amaranth but also on globally known species such as tomato or watermelon. For each one it tries to bring, among other things, a good harvest precocity, a very good productivity and a good shelf life after harvest. Particular attention is given to the search for resistance to tropical diseases.
Developing a new variety is a long process and it may take up to ten years before a variety that is totally adapted to growers emerges.

Founded in July 2014, Nova Genetic is the Novalliance Group's research and innovation cluster. His work is divided into three main activities:

  • Coordination of the research activities of the Novalliance group. Nova Genetic is the link between the various entities and the various services: Production and Marketing.
  • Openness and innovation through collaborative research with research institutes or other private companies.
  • Project management and business development.

Read more: www.novagenetic.com

 

OUR BUSINESS