Our BUSINESS 

The strength of Novalliance lies in its capacity to provide complementary expertise in 5 areas of activity: Research, Production, Industry, Distribution and Services All of these activities can also operate independently of one other, in perfect coordination. 

Research programs, plant breeding, seed quality, business development, distribution strategy, ... all these projects are developed in synergy, by sharing ideas and through fruitful discussions, in a rational and supportive manner, and based on ongoing dialogue and constant listening. The Group is constantly adapting its organization in order to better meet the evolving needs of the market and its customers.

Research

Production

Industry

Distribution

Services

Research

The goal of the research Group is to be creative and innovative, through the creation of new varieties that are adapted, homogeneous and have a strong performance potential. The aim is to provide seed variety solutions which meet the needs of producers in tropical areas. Several research facilities have therefore been established in various distinct and complementary regions: sub-Sahelian (Senegal), Sahelian (Burkina Faso), equatorial (Cameroun) and high-altitude (Madagascar) in order to be closer to the growing conditions of these producers.

 

 

 

 

 

5
research
stations

 

 

 

 

 

78
employees

Production

The production of quality seeds is a major focus for Novalliance. It is governed by extremely specific guidelines and a great deal of attention is dedicated to the different production stages, from the shipment of stock seeds to the receipt of commercial seed lots. Seed availability and quality are the major production concerns of the Group.

 

 

 

 

 

3
research
stations

 

 

 

 

 

36
employees

Industry

The Novalliance Group works with farmers to provide adapted and resistant varieties, as well as a wide range of agricultural tools and inputs for market gardening and truck farming in tropical areas. To address these needs, many brands are marketed not only for professionals but also for the general public.

 

 

 

 

4
seed
industries

 

 

 

 

1
company
of agricultural tools and inputs

 

 

 

 

55
employees

 

 

 

 

 

5
brands
  

Distribution

Novalliance forms a complete and strong unit that covers the main territories of its markets, thanks to a diversified distribution network which is continually expanding. A large network of distributors and sales teams ensure the promotion and marketing of seeds on local markets. They make up an effective and qualified sales force, that works in close proximity with producers. In addition, they provide producers with advice on the choice of varieties, as well as technical support. The corporate agility of Novalliance is ensured by Business Developer teams, which are capable of deploying new networks, at any time, to serve a new market.

 

 

 

 

 

29
distribution
companies

 

 

 

 

 

333
employees

 

 

 

 

 

112
outlets

 

Services

A number of service companies were created, in order to meet a growing need from many of the group's companies for quality control and advice. They provide their support in specific areas such as market research, setting up new businesses, financial and organizational audits, business development and also the quality control of vegetable and flower seeds.

 

 

 

 

 

7
distribution
companies

 

 

 

 

 

22
employees

 

IndustrY

At the present time, the Novalliance group has several industrial sites in France, Spain and the United States.

 

The main site is Technisem, based in Longué-Jumelles (49) in France. The plant covers a surface area of approximately 8,000 sq m. This very modern facility is a real asset for the Novalliance group and its development. It has a fleet of high-performance packaging machines and a large storage capacity.

Our other sites, based in Spain and the United States, enable us to increase our supply capacity. 

Storage 

In order to guarantee optimal seed quality, we store them in temperature-and humidity-controlled rooms. Our warehouses are also equipped with steel racks and have wide aisles to ensure optimal use of floor space and clearly show the arrangement of our products. 

Seed processing 

In order to better meet customer demands, the Novalliance group uses an increasingly rigorous and effective production process. After we receive the seeds in bulk, they undergo a quality control process. Species requiring additional cleaning pass through a brushing stage. Following this, we apply a coating treatment, and then our seeds are dried to extract any humidity resulting from the treatment. 

Packaging 

Our industrial sites are equipped with high-performance packaging machines, adapted to our activity and our production rate criteria. In addition, our packaging has been researched and adapted to the constraints and climatic conditions of tropical areas. In fact, all our packages are completely airtight to guarantee optimal storage of our seeds, and preserve their quality. We also have a large range of packaging options (pouches and cans) designed for different weights in grams, enabling us to better meet the various needs of our markets.

 

Our BUSINESS